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Consumer Engineering, 1920s-1970s (1 Angebot) In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers... |
Springer Verlag 9783030145637 |
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Consumer Engineering, 1920s-1970s (1 Angebot) In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers... |
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