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| Artikel-Nr.: 5667A-9783319220079 Herst.-Nr.: 9783319220079 EAN/GTIN: 9783319220079 |
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| This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être and a guarantor of trust. Weitere Informationen: | | Author: | Pekka Aula; Jouni Heinonen | Verlag: | Springer International Publishing | Sprache: | eng |
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| Weitere Suchbegriffe: Wirtschaftsbücher - englischsprachig, allgemeine Sozialwissenschaftsbücher - englischsprachig, bücher zu sozialwissenschaften allgemein, Medienmanagement, ChiefReputationOfficer; Organizationalcommunication; publicrelations; reputationmanagement; socialmedia; Stakeholderrelations, Chief Reputation Officer, Organizational communication, Public relations, Reputation management, Social media, Stakeholder relations |
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