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| Artikel-Nr.: 5667A-9783319372648 Herst.-Nr.: 9783319372648 EAN/GTIN: 9783319372648 |
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| This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être and a guarantor of trust. Weitere Informationen: | | Author: | Pekka Aula; Jouni Heinonen | Verlag: | Springer International Publishing | Sprache: | eng |
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