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| Artikel-Nr.:
5667A-9783030201210 Herst.-Nr.:
9783030201210 EAN/GTIN:
9783030201210 |
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| This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. Weitere Informationen: | | Author: | Santiago Gallino; Antonio Moreno | Verlag: | Springer International Publishing | Sprache: | eng |
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| Weitere Suchbegriffe: Wirtschaftsbücher - englischsprachig, allgemeine Sozialwissenschaftsbücher - englischsprachig, bücher zu sozialwissenschaften allgemein, Omni-channel Marketing, Omni-channel Operations, Omni-channel Retail, Integrated Delivery Modes, Channel Strategies, Dynamic Fulfillment, Channel Conflicts, Consumer Purchase Behavior |
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